- Medium-size inflatable pool for smaller children or yards, or for families making their first pool purchase
- Easy for consumers to carry to the back yard; easy to assemble
- Filter pump and instructional DVD included
7 billion people (87%) worldwide already have mobile phones. Smartphone sales are up 63.1% from 2010, and a whopping 488.5 million devices were sold in 2011.
The infographic also points out that mobile commerce is expected to experience significant growth by 2015 from the six previous years — jumping 99-fold from $1 billion in sales in 2009 to more than $100 billion.
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The key to an SMS campaign is drawing on emotive marketing.
This works especially well around the holidays, where emotions are running high, consumers are looking to spend money and they always have their phones on them.
Even though luxury consumers are more likely than non-affluents to have smartphones, some still do not.
Therefore, SMS has to do some of the heavy lifting to take the place of applications and mobile site.
Marketers can use SMS to send messages and exclusive information to their most loyal customers. These messages can send consumers in-store or to a mobile site for a quick purchase.
Brands can also use location-based ads to convince consumers to pop into a nearby location. However, like any marketing strategy, an SMS campaign has to align with the brand image and the rest of its advertising efforts.
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Macy’s promotes one-day sale via SMS - Feb 8, 2012
Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.
The Macy’s One Day Sale event takes place online today.
Macy’s SMS Deal:
Consumers who are not opted in to the Macy’s SMS program can opt-in by texting to the short code 62297. (http://www.macys.com/)
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